"Beginning Monday, March 17, 2014, through Sunday, April 27, 2014, the Florida Lottery will conduct the Lucky Lotto Collect & Win Promotion ("Promotion"). Players who purchase a FLORIDA LOTTO or FLORIDA LOTTO with XTRA ticket of any price point can scan the barcode on their tickets using a smartphone or tablet, or can manually enter the ticket number on the Florida Lottery's website to collect lucky symbols for a chance to win a tablet, up to $7,777 in cash or a trip to Ireland. Both winning and non-winning FLORIDA LOTTO tickets may be used to enter the Promotion."
Important Heads Up:
If you play Florida LOTTO, buy individual tickets (with only one line per ticket) as this will give you more entries. It appears that each ticket, regardless of lines on the ticket, gets one entry (one barcode or entry number). If you buy ONE Lotto ticket with 10 lines on it you get ONE entry (one barcode or entry number). If you buy TEN $1 Lotto tickets you get TEN entries (ten barcodes/entry numbers, one on each ticket).
It appears this is the way the rules say it will be. If it changes I will update this...