The jackpot levels are based on "estimated" sales. It appears they estimated a little high for the first draw that included Texas with an $11 million increase. The next draw was estimated lower with a $10 million increase. And a further lower estimate was made for the next draw with a $7 million increase. Eventually sales caught up with their estimates.
Texas players will dventualy catch on to the new lottery. If the current jackpot sequence approaches $200, Texas players will catch on very quick. Otherwise it may take some time.
It is important to remember that even though readers of this forum are very familiar with lotteries played across the country, the average player is not. On several occasions, while buying my tickets, I have spoken with other players and was surprised to find that they were not familiar with certain lottery games that had been around for years. Many players are creatures of habit and play the same games every week and never take the time to learn about the new lottery games that have been introduced. I am sure these are the types of players that keep marketing people up at night.
In my area many of the lottery retailers don't regularly update the displayed jackpot amounts so many casual players only play when they see a line for tickets or see a TV story about lottery fever and sometimes those stories are about the PowerBall which is played in the adjacent states. These retailers consider selling lottery tickets a convenience like selling milk and bread, something that is necessary to bring in customers.