Georgia Lottery to Drop Change Game

Jun 23, 2004, 7:05 am (3 comments)

Georgia Lottery

Apparently, Georgians don't have as much change to spare as lottery officials had hoped.

The Change Game - a Georgia Lottery contest that lets people wager their spare coins on several daily drawings - will be discontinued at the end of this month, officials said Tuesday.

"The Georgia Lottery Corporation is constantly evaluating our products, our games," said spokesman J.B. Landroche. "It was determined that the Change Game was not a good fit for the Georgia Lottery's line of products."

Landroche said there are no immediate plans to introduce a new game to replace it.

The Change Game allows players to bet anywhere from 25 cents to 99 cents on a ticket. With the average American handling $600 in change a year - or about $1.65 a day - lottery officials were betting people would be willing to part with their spare coins.

"Coins are just something that Americans don't know what to do with," former lottery president Rebecca Paul said when the game was introduced in 2002.

Each computer-generated ticket has a combination of six letters and numbers, such as A1234B.

The game was easily the lowest-seller among the Georgia Lottery's games, and sales dropped dramatically in its second year.

During the first nine months of fiscal year 2002, the game earned $6.3 million. During the same period in 2003-04, it earned about $790,000 - a drop-off of 87.5 percent.

By comparison, the next lowest-selling game, Quick Cash, sold $35.7 million in tickets during the first nine months of fiscal 2003 and Mega Millions sold $135.5 million.

"Certainly, one of the things we looked at was the performance of the game," Landroche said. "In evaluating what the performance was, it was decided that we could refocus our efforts elsewhere."

As sales dropped, the Change Game's three daily payouts dropped with them, making the game less attractive to players.

The last Change Game drawing will be Wednesday, June 30. Players who have won will still have 180 days after the drawing to claim their winnings, Landroche said.

Proceeds from Georgia's lottery have grown every year since it began in 1993, earning $2.45 billion last year.

The lottery funds education, including the state's popular HOPE scholarship, which pays tuition and book fees for Georgia students who attend in-state colleges and universities.

This year, Georgia lawmakers tweaked the scholarship, freezing some fee payments in fears that HOPE costs could one day grow higher than lottery receipts.

In September, Paul - the lottery's president since its inception - and other lottery officials left to help start up a new lottery in Tennessee.

AP

Tags for this story

Other popular tags

Comments

liberal47's avatarliberal47

Jeez what took them so long. Michigan's experiment with this so called game only lasted about 6 months. The main problem with that game is, in high volume stores such as Wal-Mart, Meijers, Krogers ect., it was impractical to do. Not to mention the computer generated number breeds suspicion. Another factor was the paltry payoffs. People who play the lottery are not as stupid as some croupiers would like to think, they are simply hoping to win and will play if the game delivers a decent or precieved decent chance to win. Next game to be cancelled in Michigan will be the daily double. Another insult to the lottery playing public. And yes, it's another computer generated number game played in conjunction with the Daily 3 game. I give it another 3 months.

qutgnt

If these lotteries want to actually have a game that stays around and makes money how bout offering a gahem like change game that has more than ur generic 50% payout.  The lotteries and the legislatures faili to realize this. Smoke and f$$king mirrors!

CASH Only

There were only three statewide winners nightly in Georgia, six in Michigan's change game.

End of comments
Subscribe to this news story
Guest