Mega Millions Lottery Disappoints, Officials Say

Sep 15, 2003, 3:59 am (9 comments)

Mega Millions

The whole point of the Mega Millions lottery was huge jackpots, headline jackpots, crowds-mobbing-the-gas-stations jackpots.

But more than a year after the multi-state Mega Millions lottery was created, the top prizes haven't been the record-breakers organizers had hoped -- leaving the 10 member states still waiting for a lottery windfall to cushion falling tax revenues.

You might call it a case of bad luck. The lottery grew out of the seven-state Big Game, which set an American record for a single jackpot when the lottery hit $363 million in 2000. 

Thrilled by the crowds who bought Big Game tickets, lottery organizers made a plan. Make the odds a little longer -- and, hey, they were bad to start with -- and the jackpots could get even bigger, maybe topping $400 million. Lottery revenues would soar, too, because big jackpots inspire frenzied buying and first-time players.

"It's just not news anymore until the jackpot gets real high," said David Gale, director of the North American Association of State & Provincial Lotteries. "In the early '80s, everybody went crazy for a million dollars. Now people are used to hearing on the news, 'Tonight's jackpot, $5 million dollars.' No big deal."

So the Mega Millions drawings started in Atlanta in May 2002, with the seven original states joined by New York and Ohio. Washington joined last September. State budget writers were crossing their fingers for a jackpot so big people would buy Mega Millions tickets by the handful, giving states a windfall just as the tax rolls were wilting.

But the huge jackpots have yet to materialize, although statistics indicate it's only a matter of time. The biggest Mega Million jackpot so far is $180 million -- a nice chunk of money, but not enough to have players skipping work to line up for lottery tickets.

Washington at first hoped for $110 million in Mega Millions sales for the first fiscal year, but sales were just $45.5 million.

"This is not working as originally projected," said Washington Lottery spokesman D. Eric Jones.

In Ohio, sales for its Super Lotto Plus state game fell by as much as 48 percent some months from the year before, largely because players opted for Mega Million tickets, which still weren't hot sellers. The state lotto drop-off was worse than organizers feared.

"We absolutely had a cannibalization to the in-state game," said Ohio Lottery spokeswoman Mardele Cohen. "It's been affected more so than we originally thought, because so far we haven't realized the jackpot potential."

Mega Millions officials brush off suggestions that the game is a bust. The big money's coming, they say, and states need to realize that sales will fluctuate greatly year by year depending on the size of Mega Millions prizes.

"The whole reason you join a multistate game is to have a big jackpot," said Mega Millions group president Penelope W. Kyle, director of the Virginia Lottery. "We haven't seen it yet, but we will get to those larger jackpots."

But when?

The main rival for Mega Millions, the 24-state Powerball game, has also tweaked its game to produce bigger jackpots. Powerball still hasn't matched the old Big Game record -- the biggest Powerball jackpot was $315 million -- but it's possible Powerball will grow to the $400 million range before Mega Millions will.

"It's the way the balls pop, so to speak," said Joe Mahoney, spokesman for the Des Moines, Iowa, lottery association that runs Powerball.

The Mega Millions group has reason to hope its fortunes improve. Texas will join by late fall, becoming the most populous state in a multi-state lottery. That means more players, faster jumps in the jackpot and maybe a record-breaking prize.

Texas is projecting sales of $100 million over the next two years.

"I was aware up front that Washington was not comfortable, that some states didn't meet their high expectation levels," said Texas Lottery Commission director Reagan Greer. "We felt like it would still be a positive thing overall for us."

Texas has proposed a small change to Mega Millions, giving it a "multiplier" feature similar to Powerball's. Players would be able to wager more than $1 on a ticket, with bigger wagers bringing multiplied winnings on lower-tier prizes. The Mega Millions states have yet to decide whether they like the idea, or whether Texas could run the multiplier on its own.

Still, the Mega Millions states can hardly wait for Texas to join the game.

"We will get to those larger jackpots quicker, and the quicker you can get there, the better off you are," Kyle said.

Until Mega Millions reaches that golden jackpot, member states are ratcheting down sales expectations and relying on old-fashioned state games and scratch-off tickets until the ship comes in. Every state queried said they have no doubt the payoff will be worth the wait.

"We still believe that jackpot is coming," Cohen said.

WSBTV

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tg636

I'm not disappointed Mega Millions hasn't reached $400 m.  It may be good for sales, but I don't think a single person needs that much. But I'll take it if it's there.   It's just chance that anyone wins or doesn't win in a week, and at any time there can be a run up to $400 m. With Texas on board, the jackpots should be noticably bigger anyway.

This points out that's there's just too many games competing for the same dollar.  If states really want a $400 m jackpot, let them get rid of some of the lame, confusing state jackpot games where the jackpots aren't nearly as attractive as they were 15 years ago.

CASH Only

Like either the Mass 6/42 or 6/49; changing the other to include a cash option.

New Jersey just canned its "Lotzee"-ask Todd. Washington state has a similar game that should be retired as well.

Todd's avatarTodd

Yeah, I played Saturday night - the last NJ Lotzee drawing ever.  I won a total of $9.

A year or two ago, NJ did simplify Lotzee, but I guess it wasn't enough to help people understand the confusing game.

smd173

I always enjoyed Lotzee and would play it whenever I was in Jersey. I'm sorry to see it go. I don't really see what was so confusing about it. But I guess that's cause I'm a lottery fan.

Anyway, with WA being upset about MM failing to bring them the money they want, do you think they will jump ship to PB?

CASH Only

smd:

Lotzee was $2 per play. People still want to purchase $1 online tickets. ($2 _option_ is ok; eg PowerPlay.)

As for Washington state-I suppose it COULD happen, especially since MUSL has Hot Lotto, etc. WA is planning to bring back its 6/49, 2-games-per-$1 format.

tg636
Quote: Originally posted by CASH Only on September 15, 2003



Like either the Mass 6/42 or 6/49; changing the other to include a cash option.

New Jersey just canned its "Lotzee"-ask Todd. Washington state has a similar game that should be retired as well.




I totally agree, there is absolutely no reason to have both games in MA anymore.  They both have so few players relative to the odds that the jackpots are seldom won anymore.
smd173

CASH,

I never minded the $2 cost for Lotzee. Especially since the top prize was $500,000 and you were just matching 4 out of 100.

CASH Only

smd:

I did play Lotzee a few times. I _do_ think the $2 per-play alienated some on-line players. Maybe also the automatic quick picks, although it was a "niche" game, where automatic QPs can be justified.

RJOh's avatarRJOh

If States want bigger jackpots, they should stop asking players to play responsibly.

RJOh

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