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Powerball 'Ultimate Tailgate Party' promotion launched in 18 states

Nov 16, 2013, 12:44 pm

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Powerball

Includes video report

By Todd Northrop

As part of an effort to promote the multi-state Powerball game on a national level, 18 states are participating in a new promotion to send lottery players to a special NFL fan festival attended by several players in the NFL Hall of Fame.

Winners in the Powerball Pro Football Hall of Fame trip will be treated to a 5 day/4 night trip to Cleveland, Ohio for the Ultimate Tailgate Party and Pro Football Hall of Fame's Fan Festival. The event will occur May 1-5, 2014.

The trip includes round trip airfare for the winner plus three guests, hotel accommodations for four (two rooms), meals, ground transportation, admission to the Pro Football Hall of Fame Fan Festival, Pro Football Hall of Fame and Rock N' Roll Hall of Fame, as well as admission to the Powerball winners only Ultimate Tailgate Party event.

Participation and specific rules will vary by state, so lottery players should review the entry instructions on the Web site of their state lottery. A list of official state lottery Web sites can be found on Lottery Post's Lottery Links page.

"We're excited to offer Pennsylvania Lottery Powerball players a chance to huddle with their football heroes and fellow sports fans," said Pennsylvania Lottery Executive Director Todd Rucci. "Winners will be able to mingle with more than 100 Hall of Fame inductees at the festival's Ultimate Tailgate Party."

To be eligible to enter, players must purchase a minimum $10 ticket for Powerball by Feb. 3, 2014. Players may enter once for each qualified purchase.

The purchase of $10 or more can include any combination of plays on a single ticket, such as multiple wagers for the same drawing, wagers for future drawings (as available) or adding the Power Play feature.

The number of winners will vary by state.

Each winner will receive a prize valued at approximately $15,000, which includes airfare to Cleveland, hotel accommodations for four people, ground transportation and $500 in spending money.

At the Ultimate Tailgate Party, winners will have an opportunity to win cash prizes ranging between $1,000 and $1 million.

In addition to the anniversary celebration and tailgate party, winners and their guests will also enjoy entry to attractions including the Pro Football Hall of Fame and the Rock and Roll Hall of Fame and Museum.

The 18 states participating in the Ultimate Tailgate Party promotion are: Florida, Indiana, Iowa, Kansas, Kentucky, Nebraska, New Hampshire, New Mexico, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Dakota, Tennessee, Vermont, and West Virginia.

VIDEO: Interview with Iowa Lottery chief Terry Rich

Iowa Lottery chief Terry Rich discusses the Powerball Pro Football Hall of Fame promotion and the challenges and opportunities of marketing to a national audience. Interview republished with permission from La Fleur's.

Terry Rich and Powerball's new Pro Football Hall of Fame PromotionIowa Lottery chief Terry Rich discusses the Powerball Pro Football Hall of Fame promotion and the challenges and opportunities of marketing to a national audience.PT05M52Shttp://img.youtube.com/vi/z1zijUIshes/hqdefault.jpghttps://youtu.be/z1zijUIshes2013-11-16T12:19:00-05:00

VIDEO: Promotional Ad

Powerball Pro Football Hall of FameAdvertisement for the Powerball Pro Football Hall of Fame promotion.PT00M30Shttp://img.youtube.com/vi/w35BLkpQhic/hqdefault.jpghttps://youtu.be/w35BLkpQhic2013-11-16T11:44:00-05:00

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