Arkansas Lottery announces 'points for prizes' rewards program

Jan 19, 2010, 1:06 am (5 comments)

Arkansas Lottery

LITTLE ROCK, Ark. — The Arkansas Scholarship Lottery is adding even more value to instant lottery tickets with a new program called Points for Prizes.

In the new program, players earn points by going to the lottery's website and entering their non-winning instant tickets. These points can then be redeemed for exciting merchandise.

The Play It Again second-chance drawing program began with the Lottery on September 28, 2009.  Since then, more than 100,000 players have registered for an online player services account on the lottery's Web site.  Play It Again gives players a second chance to win the top prize amount in any eligible instant game by entering their non-winning tickets online.  $169,000 has been awarded to date.

The newest program, Points for Prizes, gives players rewards points for every ticket entered into Play It Again.  Point balances will be revealed to current members on Tuesday, January 19.  Players will then see the points they have earned by entering their non-winning tickets over the past weeks and months. Current and new members can continue to enter tickets and earn points.

The Points for Prizes online store is scheduled to open February 8, where points can be used to order clothing, sporting goods, entertainment items, and more.  New items will be added to the store inventory from time to time, including music downloads and gift certificates.

Points for Prizes and Play It Again give players more value for their lottery play.  "The Points for Prizes program starting in Arkansas is one of the more comprehensive lottery rewards programs in the country" said David Barden, ASL Vice President of Gaming. "A goal of this lottery is to give back as much as possible to Arkansans, and Points for Prizes is an exciting way to do that."

Play It Again and Points for Prizes also limit litter because as players learn there are different ways to win, more will take their tickets with them to the nearest computer.

Press Release

Comments

Rowen's avatarRowen

It is a great idea for the players but how does this limit litter

rdgrnr's avatarrdgrnr

Personally, I like the lotteries to award strictly cash.

People can decide themselves if they want to buy sporting goods, clothing, entertainment items, music downloads and gift certificates without the government picking out who supplies the aforementioned items.

Show me the money.

sully16's avatarsully16

Michigan has the same program, you can win everything for gift cards, free instant tickets , tickets for sporting events, but i also wonder if its a way to track sales.

Grovel's avatarGrovel

To Rowin

 

Instead of people throwing their tickets on the ground after they have scratched them and seen that they have lost, they will now take them home and enter them on their computer.

bashley572's avatarbashley572

Quote: Originally posted by rdgrnr on Jan 19, 2010

Personally, I like the lotteries to award strictly cash.

People can decide themselves if they want to buy sporting goods, clothing, entertainment items, music downloads and gift certificates without the government picking out who supplies the aforementioned items.

Show me the money.

I agree, now if NY Lottery would do it and include 3 Way and Win 4 losing tickets!!!

End of comments
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