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N.J. Lottery featuring Frank Sinatra on new instant ticket

Jan 14, 2010, 8:45 am

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New Jersey Lottery

The 'Sinatra' Instant Ticket game is a recent addition to the N.J. lottery.  Utilizing the Frank Sinatra name and likeness, the game is available in about 6,000 retailers across the state, according to a N.J. lottery news release.

Prizes range from $2 to $5,000 to the $30,000 jackpot. Those who don't win can submit their non-winning ticket into the Sinatra Second Chance Drawing. The winner would earn a 'Sinatra-style weekend' VIP package at the Borgata in Atlantic City.

Dominick Demarco, public information officer for the N.J. lottery, said the game has a great New Jersey angle, since Sinatra is widely known as a Hoboken native.

"We're always looking at different products in the lottery and this idea caught our eye," Demarco said. "He's an entertainer who appeals to many generations."

Instant Ticket was in charge of acquiring licensing rights from the Sinatra family, Demarco said.

Hoboken city clerk Jimmy Farina, a longtime Sinatra aficionado, said the game serves as a tribute to the man rather than a cheapening of his legacy.

"I don't think this diminishes his reputation," Farina said. "He was a gambler himself. He would've wanted half of that $30,000 cut."

News story photo(Click to display in gallery)

News story photo(Click to display in gallery)

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