The first television commercial for the North Carolina Education Lottery apparently will be looking literally to drum up support.
In a concept draft of the ad released by the lottery commission late Tuesday, a man sits in a chair in his home, starting to scratch off a lottery ticket with a coin.
Then a drum roll is heard, and the man gives an excited look to his wife before a marching band walks through their living room and plays a fight song. A narrator then talks about the new lottery, and the North Carolina lottery logo is shown at the end.
The so-called "teaser" ad, which still must be finalized and details added, would start airing March 27, three days before the scheduled sale of four types of instant tickets by thousands of retailers statewide.
The television ad and other media spots are being developed by Charlotte ad firm Wray Ward Laseter, which won the lottery's marketing and advertising contract.
The ad's concept reflects the restrictions the law places on marketing the lottery. The primary purpose of the ads can't be to induce people to play the games or depict the lottery as a way to resolve economic or personal problems.
Jennifer Appleby, Wray Ward's president, said at a commission meeting earlier Tuesday that the overall campaign at the lottery's launch will combine energy and excitement with a message about the education programs the lottery will benefit and how to play the games.
The firm's comprehensive campaign will conclude broadcast and cable television and radio spots across the state, Appleby said.
NC might have to advertise heavily if their payout % will be less than its neighbors. Then again, the more advertising they do, the less they would be able to pay out.
I'm with you NCPicks. Granted NC has struggled to even get a lottery and it was quite a feat. I thought a miracle had happened.
Many mistakes were made, but just think, they had to develop a startup while carrying a big stick. I even thought about boycotting it but I've changed my mind. I really think they have done good considering the mentality of the people in charge and the opposition.
It's my home team, like the Hornets were. And when the Hornets played like girls, yeah I called them Hornettes but you have to stick up for the home team.LOL
I will support the NC Lottery and buy tickets. I don't care what anybody else say negatively about the NC lottery because stupid is as stupid does.
I'm with you NCPicks. Granted NC has struggled to even get a lottery and it was quite a feat. I thought a miracle had happened.
Many mistakes were made, but just think, they had to develop a startup while carrying a big stick. I even thought about boycotting it but I've changed my mind. I really think they have done good considering the mentality of the people in charge and the opposition.
It's my home team, like the Hornets were. And when the Hornets played like girls, yeah I called them Hornettes but you have to stick up for the home team.LOL
I will support the NC Lottery and buy tickets. I don't care what anybody else say negatively about the NC lottery because stupid is as stupid does.
Many moons ago Illinois started with advertising "Lotto bucks for education". The schools are still crying for more money. The state puts the lottery money into the education system, but takes out an equal or greater amunt from somewhere else in the education system.
Marching along despite the negativity!
NC might have to advertise heavily if their payout % will be less than its neighbors. Then again, the more advertising they do, the less they would be able to pay out.
Marching along despite the negativity!
Many mistakes were made, but just think, they had to develop a startup while carrying a big stick. I even thought about boycotting it but I've changed my mind. I really think they have done good considering the mentality of the people in charge and the opposition.
It's my home team, like the Hornets were. And when the Hornets played like girls, yeah I called them Hornettes but you have to stick up for the home team.LOL
I will support the NC Lottery and buy tickets. I don't care what anybody else say negatively about the NC lottery because stupid is as stupid does.
Tenaj said:
I don't care what anybody else say negatively about the NC lottery because stupid is as stupid does.
I couldn't have said it better myself.
Marching along despite the negativity!
Many mistakes were made, but just think, they had to develop a startup while carrying a big stick. I even thought about boycotting it but I've changed my mind. I really think they have done good considering the mentality of the people in charge and the opposition.
It's my home team, like the Hornets were. And when the Hornets played like girls, yeah I called them Hornettes but you have to stick up for the home team.LOL
I will support the NC Lottery and buy tickets. I don't care what anybody else say negatively about the NC lottery because stupid is as stupid does.
Tenaj,I like the way you think.
Many moons ago Illinois started with advertising "Lotto bucks for education". The schools are still crying for more money. The state puts the lottery money into the education system, but takes out an equal or greater amunt from somewhere else in the education system.
I will support the Nc lottery
NC is struggling. Maybe they will be successful in the long run.
I will play Powerball when it comes on line. ($1 per game - that way I could ?? win)
But I cannot support the lottery - I do not have enough money.
It seems that governments alway need more money. (Just like us)
Difference is that they can raise taxes - or create lottery's - or motel taxes, etc.
NC is struggling. Maybe they will be successful in the long run.
NC may still be struggling after the novelty wears off, since NC apparently isn't paying as much back in prizes as the surrounding states.