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N.Y. Lottery goes Hollywood

Oct 11, 2005, 8:45 am

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New York Lottery

The New York Lottery is teaming up with Hollywood for an unprecedented cross-promotion — wedding the multimillion dollar "King Kong" remake to two new lottery games.

One of the "King Kong Millions" games will feature scratchoff tickets offering a top prize of $8 million — the most money ever in a New York scratchoff game.

But the unquestioned big prize is a minimum $50 million jackpot in a separate drawing to be awarded Dec. 5 from the top of the Empire State Building, where King Kong famously perched before his death.

"King Kong is so closely identified with New York that it makes perfect sense for us to do this in conjunction with the movie," Lottery Division spokeswoman Jennifer Mauer told the Daily News yesterday.

It will be the first time the Lottery is teaming up with Hollywood to promote a game, she said.

To help pump up sales, the Lottery is giving players the chance to get more action out of their betting dollars simply by putting more money on the table in the $50 million game.

For instance, you get one randomly generated play for $2. But for $5, you get three plays; for $10, you get seven plays.

In addition to the $50 million top prize, five second-place winners will collect $1 million each, while 10 third-place finishers will reap $100,000 each.

Tickets go on sale Nov. 7 — a little more than five weeks before the Dec. 14 release of "King Kong," featuring Naomi Watts in the Ann Darrow role immortalized by Fay Wray.

The Lottery projects that public schools in the state will get at least $25 million from the "King Kong" promotion.

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